Archive for May, 2010

This afternoon I took a few moments to catch up on some of my weekly reading. One of the blogs I read regularly is Chris Conrey’s “Conrey is for Closers”. In his most recent article “Time Flies” he talks in part about the evolution of communication methodologies. Remember MySpace?

We hear a great deal about Social Media. It truly is having an impact on how we interact with each other – how we communicate.  I recently read that prior to Facebook people engaged with 8-10 friends regularly. Now thanks to Facebook the average number is 300. The significance of that is mind-boggling.

With every leap of technological communication comes a major leap in our ability to actively interact with each other, to conduct business, to share ideas, collaborate, volunteer, be friends, etc.

If you look back in history every communication evolution has launched society ahead exponentially. Pony Express, Railroad, Car, Airplane, Internet, Facebook, Twitter, Linked-In. Each significant communication leap has extended our reach and made our world smaller and smaller.

In ever-changing communication landscape how do you keep up. The answer is you get involved and you DON’T tie yourself to one communication method. Think of what happened to towns that were built around a railroad spur – when the railroad died the community died. When their communication method died path to new business business died. They key lesson  is adaptability.  You can’t be so tied to one communication method that you find yourself on an island screaming for a life line.

What are you doing to leverage the communication methods available today? Twitter, Linkedin, Facebook – where do you begin? At first it might be a little overwhelming. You may say, “I don’t know where to start”.

The key is starting. Start today! Bare minimum get start with LinkedIn. Engage with the various business groups. Get involved and I promise the community will guide you.

I spend an hour a day on Twitter, Linked-in, LinkedIn Groups, Facebook and Blogging. I’m sure there are other social media tools I need to utilize to further extend my reach.

The question is are you in the conversation? If not you’re missing a world of opportunity both personally and professionally.

I’d love to hear your thoughts.

Author: Jody Sedrick
Entrepreneur, CEO, Sales, Mobility and Web 2.0 Expert
Twitter: @jodysedrick, @zenwareinc
LinkedIn: Jody Sedrick


I had a great conversation the other day with a gentleman hunting for a new sales job.  He made the comment “I’m getting the interview but I’m not landing the job”.  This got me thinking about different methods a job candidates might utilize to differentiate himself from other candidates.

Obviously if my colleague landed the interview his resume is attractive. He may have even been referred to the opportunity so his network is strong enough to pull him through the initial vetting process. But, what could he do in preparation or during the interview to really make an impact?

Let me ask the question. If you were the hiring sales manager what would you look for? Your candidates have great resumes, a proven track records and excellent references. On which candidate to I bet the company?

What if during the interview, near the close, you as the job candidate did the following?

“I appreciate the time you’ve spent with me this morning. If you don’t mind, I’d like to share with you a 90 and 180 day sales plan that I’ve put together to show you what I plan to do when you bring me on board as your new Sales Manager. Obviously,  my plan will have to be revamped once I understand the position better and your specific goals for the department.  But these are my initial thoughts and they will also give you insight in to my sales approach, customer management, etc.”

Do you think this would be a differentiator? If you were the hiring manager would a candidate who came to an interview with a plan as I’ve described catch your attention? I’d be willing to bet a candidate like this would instantly elevate his position to the top three and even be the stand out candidate.

The beauty of this approach is the same principles apply if you’re seeking a promotion. Instead of just applying for the job and expecting you’ll be promoted because you’ve been an exemplary employee for the past three years submit our application with a plan of action. A plan that shows where you can take the company.

Put it to the test. I’m willing to bet you’ll net the greatest sale of all – selling yourself.

I had a great discussion this week with a partner about business resources that have contributed to his success.  This got me thinking it’d be great to see what resources other professionals have found successful.

Please drop a comment on the books or resources that have led to your success.

Most influential books:

“How to Become a Rainmaker: The Rules for Getting and Keeping Customers”  – Jeffery J. Fox
“The Sales Bible: The Ultimate Sales Resource” – Jeffrey H. Gitomer”
“The Best Damn Sales Book Ever: 16 Rock Solid Rules for Achieving Sales Success” – Warren Greshes

Blogs I like:
Conrey is For Closers” Blog by Chris Conrey
Enterprise Mobility Strategies” Kevin Benedict